The 2022 global sports marketing report claims that blockchain companies investing in sports sponsorship is expected to reach US$5bn by 2026. Crypto sports sponsorships present an effortless entry towards the ultimatum of integration. Crypto payments for sports merchandise, tickets or salaries being paid in crypto are closer than they have ever been.

OpenSponsorship’s association with the Dallas Mavericks is an excellent example. The NBA team, a step ahead, already accepts crypto payments for merchandise and tickets.