The 2022 global sports marketing report claims that blockchain companies investing in sports sponsorship is expected to reach US$5bn by 2026. Crypto sports sponsorships present an effortless entry towards the ultimatum of integration. Crypto payments for sports merchandise, tickets or salaries being paid in crypto are closer...
There’s no denying that 2021 was the year that cryptocurrency went mainstream. Even with a couple of bad busts to counter the booms, Bitcoin gained acceptance as a financial asset rather than some far-out, libertarian fantasy money project. Cryptocurrency came into its own, showing governments,...
Digital transformation is as much about people as technology. As you focus your digital initiatives in the coming year, consider how these pivotal groups of people can support your progress Is digital transformation dead? Overhyped? Still just a buzzword? Not by a long shot. Forrester says organizations will continue with...
It’s a well-known fact that retaining an existing customer is way cheaper than attracting a new one. In today’s ever-competitive landscape, loyalty programs can prove a useful strategy: 62% of customers participating in paid loyalty programs are more likely to spend more on a brand. But...
SMG Technology Showcasedhttps://youtu.be/hQT6Cxb_dgI...
We’re past the point where utilizing the latest technology is confined to big businesses with budgets to spare. The pandemic with its accompanying mandated lockdowns and changes in the demands and requirements of customers and markets are forcing companies to adapt to digital transformation. Put bluntly,...