Harvard Business Review Full article here By Rob Markey The true purpose of a business, Peter Drucker said, is to create and keep customers. Most managers understand this, but few behave as if they do. Under relentless earnings pressure, they often feel cornered, obliged to produce quick profits...

The Casino Journal community has spoken and the Platinum, Gold and Silver winners of the first-ever GameChangers Marketing Awards have been determined GOLD AWARD: SSNAPP CASINO Provider: Social Media Gateways Operator: Prairie Band Casino & Resort, Mayetta, Kan. SSNAPP is the first platform that provides social intelligence, engagement automation, gamification and...

The SSNAPP secure digital social marketing, couponing, and redemption platform closes the marketing-sales-analytics loop with direct POS/PMS integration at Prairie Band Casino & Resort   LAS VEGAS, NV— Social Media Gateways, Inc. announces the immediate availability of its SSNAPP POS interface for all Agilysys customers using the...

Integrating Technology With Social Media Channels By Anthony “Bert” Bertino   "Reaching capacity of your facility is always the goal of your organization… Having the appropriate information as to what your customers want and how they wish to have their experiences delivered is a huge advantage."   Every organization has a menagerie...