16 Effective Marketing Strategies To Boost Sales In 2023

The advent of the holiday season brings a unique opportunity for brands to both capture seasonal sales and set up strategies for the year to come. Each new year brings new customer trends and expectations, so wise business leaders will turn to a blend of well-established insights and fresh strategies to meet current and prospective customers where they are—and where they will be.

From timely outreach to pique customers’ interest at the start of the year to new and improved methods that will leverage the realities of the 2023 marketplace, the members of Forbes Communications Council are on top of strategies that can help brands capture and keep their customers’ attention and loyalty. Below, 16 of them share effective marketing strategies that companies can use to boost sales at the beginning of the new year and beyond.

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